Category: Case Studies

On October 2, 2017

Brite Bite Brushing Stick Launch Success

Overview: Brite Bite Brushing Stick Product Source And Launch We sourced the dental product with defensible IP from the inventor. It was just a prototype, never had been sold but our data suggest it had big market potential. We negotiated exclusivity and a cost model to have great margins. We felt it was a category
On March 10, 2015

Case Study: Coldwell Banker and Adopt-A-Pet

Case Study: The Home for Dogs Project is a website dedicated to providing curated content related to pet ownership, education, and adoption of dogs. We recently collaborated with Coldwell Banker and Adopt a Pet to create a social media video that would promote the important “Home for Dogs” project. Coldwell Banker is the oldest real
On February 12, 2015

Case Study: Lunchbox, Walmart & Big Pup Brands “Treat The Pups”

  “Treat The Pups” Holiday Campaign Case Study A collaborative effort, the “Treat The Pups” campaign was a holiday social media effort with Walmart, Big Pup Brands, and Lunchbox. Walmart, one of the largest retailers in the country, has almost 11,000 retail stores in 27 countries, where more than 245 million customers shop weekly. Big